{"title":"New Formulas","description":null,"products":[{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp\u003eA lightweight, brightening serum that visibly evens tone and restores radiance. This powerful blend of 2% natural vitamin C, ferulic acid, and sea-buckthorn oil helps defend skin against daily environmental stress while nourishing oils soften and smooth the skin's surface. Skin looks brighter, firmer, and more awake with consistent use. Vegan, dermatologically tested, gluten-free, and 99% natural origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean skin, morning or evening\u003c\/li\u003e\n\u003cli\u003eSmooth 2-3 drops evenly across face and neck\u003c\/li\u003e\n\u003cli\u003eFollow with moisturizer and SPF (if used in the morning)\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin C (2%) – brightens and evens skin tone\u003c\/li\u003e\n\u003cli\u003eFerulic Acid – supports skin firmness and antioxidant protection\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – boosts hydration for a dewy, youthful look\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288548978906,"sku":"227244","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_3047898a-24ec-4d2e-860b-a91efb51a6ce.png?v=1785644802"},{"product_id":"nourishing-rich-cream-fragrance-free","title":"Nourishing Rich Cream, Fragrance Free","description":"\u003cp\u003eA deeply nourishing face cream built to restore comfort to dry, dehydrated skin. This rich, waxy-textured formula soothes, hydrates, and helps protect the skin barrier throughout the day, leaving skin velvety-soft to the touch. Ideal for dry or mature skin needing extra care. Fragrance-free, vegan, gluten-free, and 99% natural origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean skin, morning and\/or evening\u003c\/li\u003e\n\u003cli\u003eMassage gently until fully absorbed\u003c\/li\u003e\n\u003cli\u003eFocus on areas prone to dryness\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShea \u0026amp; Cocoa Butter – deeply nourishes and softens\u003c\/li\u003e\n\u003cli\u003eArgan Oil – restores moisture and skin barrier comfort\u003c\/li\u003e\n\u003cli\u003eCloudberry Extract – soothes and softens delicate, dry skin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288561234138,"sku":"227251","price":44.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_69cf4af3-dc53-4401-84a0-003060b29eb2.png?v=1785644195"},{"product_id":"sun-protection-spf50-stick-with-tint","title":"Sun Protection SPF50 Stick, with tint","description":"\u003cp\u003eA mineral-based SPF50 stick that protects and perfects in one effortless swipe. This smooth, blendable formula delivers broad-spectrum UVA\/UVB defense while a light tint evens out skin tone on the go. Easy to apply anywhere, anytime, it's the simplest way to build sun protection into your daily routine. Vegan, dermatologically tested, gluten-free, nut-free, and 99% natural origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eGlide directly onto clean skin\u003c\/li\u003e\n\u003cli\u003eBlend gently with fingertips for even coverage\u003c\/li\u003e\n\u003cli\u003eReapply every 2 hours during sun exposure\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZinc Oxide – mineral-based, broad-spectrum sun protection\u003c\/li\u003e\n\u003cli\u003eJojoba \u0026amp; Rice Bran Oil – nourishes while it protects\u003c\/li\u003e\n\u003cli\u003eSea Buckthorn Oil – antioxidant support for daily defense\u003c\/li\u003e\n\u003cli\u003eNote: sunscreen doesn't ensure 100% protection — avoid extended sun exposure even when wearing SPF.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288567951578,"sku":"227254","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_5f780a63-f67f-4f93-bae9-2a0f6614755e.png?v=1785644093"},{"product_id":"gentle-cleansing-milk","title":"Gentle Cleansing Milk","description":"\u003cp\u003eA mild, silky cleanser that removes makeup and impurities without stripping the skin. This soothing formula nourishes as it cleanses, leaving skin soft, calm, and comfortable — never tight or dry. A gentle daily reset suited to even sensitive, dry skin. Vegan, gluten-free, nut-free, and 99% natural origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to dry or damp skin\u003c\/li\u003e\n\u003cli\u003eMassage gently across face in circular motions\u003c\/li\u003e\n\u003cli\u003eRinse off with warm water\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter – nourishes and softens on contact\u003c\/li\u003e\n\u003cli\u003eArgan Oil – restores moisture and leaves skin supple\u003c\/li\u003e\n\u003cli\u003eJojoba Oil – balances and conditions all skin types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288582238426,"sku":"227261","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_b7972df5-30ad-4b42-ae23-91628f9e945d.png?v=1785643948"},{"product_id":"scalp-care-exfoliating-serum","title":"Scalp Care Exfoliating Serum","description":"\u003cp\u003eA gentle scalp exfoliant that clears the way for healthier-looking hair. Powered by lactic acid, this lightweight serum softly renews the scalp's surface, removing buildup while sodium hyaluronate maintains comfortable, lasting hydration. Regular use leaves the scalp refreshed and supports the appearance of fuller, stronger-looking hair over time. Vegan, gluten-free, nut-free, fragrance-free, and 99% natural origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to a dry scalp\u003c\/li\u003e\n\u003cli\u003eLeave on for 3-5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eUse once or twice weekly for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLactic Acid – gently exfoliates and renews the scalp surface\u003c\/li\u003e\n\u003cli\u003eSodium Hyaluronate – lightweight hydration that relieves dryness and discomfort\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288601342170,"sku":"227264","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_441199ab-5ce8-433e-ae35-ac5c20a87634.png?v=1785643828"},{"product_id":"gloss-shampoo-smoky-green-vetiver","title":"Gloss Shampoo, Smoky Green Vetiver","description":"\u003cp\u003eA salon-worthy cleanse for hair that craves shine. This lightweight, sulfate-conscious formula lifts away impurities without stripping natural moisture, leaving hair soft, glossy, and full of movement. Infused with betaine and wheat protein, it strengthens strands from root to tip while a smoky vetiver and citrus scent lingers long after rinse. Vegan, nut-free, and 98% natural origin — for every hair type, every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eApply a coin-sized amount to palms and emulsify\u003c\/li\u003e\n\u003cli\u003eMassage gently into scalp and through lengths, building a light lather\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly; follow with conditioner if desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetaine – gently cleanses while supporting the skin barrier\u003c\/li\u003e\n\u003cli\u003eWheat Protein – strengthens and adds body to fine or fragile hair\u003c\/li\u003e\n\u003cli\u003eBlack Tea \u0026amp; Blueberry Extract – antioxidant-rich, adds natural shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288619725018,"sku":"227265","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_6cacd659-341f-4c36-af60-38a27e5ac21d.png?v=1785643710"},{"product_id":"5-urea-2-panthenol-body-cream","title":"5% Urea + 2% Panthenol Body Cream","description":"\u003cp\u003eAn intensive, fast-absorbing body cream built for rough or dehydrated skin. Powered by 5% urea and hyaluronic acid, this rich, non-greasy formula restores moisture deep within the skin barrier while panthenol calms and soothes on contact. The result: smoother, softer skin that stays hydrated well beyond application. Vegan, fragrance-free, gluten-free, and dermatologically tested.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, dry skin, focusing on rough or dry areas\u003c\/li\u003e\n\u003cli\u003eMassage in until fully absorbed\u003c\/li\u003e\n\u003cli\u003eUse daily, morning and night, for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUrea (5%) – deeply hydrates and softens rough, dry skin\u003c\/li\u003e\n\u003cli\u003ePanthenol – calms and soothes on contact\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – locks in long-lasting moisture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288638009562,"sku":"227269","price":33.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_9c6d7aa8-1e40-42fc-8e3c-59c6d19bd687.png?v=1785643537"},{"product_id":"icelandic-volcano-face-body-scrub","title":"Icelandic Volcano Face \u0026 Body Scrub","description":"\u003cp\u003eA creamy, effective exfoliation for face and body, powered by volcanic sand. This gentle-yet-thorough scrub sweeps away dead skin cells and impurities, revealing softer, smoother skin with every use. Formulated with nourishing berry extracts and free from harsh sulfates, it leaves skin refined without irritation. Vegan, nut-free, gluten-free, and 98% natural origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to dry or damp skin\u003c\/li\u003e\n\u003cli\u003eMassage in gentle circular motions over face or body\u003c\/li\u003e\n\u003cli\u003eFocus on rough areas like elbows, knees, and heels\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVolcanic Sand – naturally exfoliates without micro-tearing skin\u003c\/li\u003e\n\u003cli\u003eCastor Oil – softens and conditions as it buffs\u003c\/li\u003e\n\u003cli\u003eBlueberry, Strawberry \u0026amp; Cloudberry Extracts – antioxidant-rich, soothing finish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48288656883930,"sku":"227271","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_4e2aef61-2b88-4625-a76f-ef2249042bd6.png?v=1785643395"},{"product_id":"correcting-concealer-10-light-warm","title":"Correcting Concealer, 10 Light Warm","description":"\u003cp\u003eA lightweight, buildable concealer that corrects and brightens without settling into fine lines. Infused with hyaluronic acid, this high-pigment formula smooths the look of imperfections, dark circles, and uneven tone for a natural, luminous finish. Blends effortlessly alone or under foundation for subtle contouring. Available in 7 shades. Vegan, nut-free, gluten-free, dermatologically tested, and naturally certified.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply directly to areas of concern (under-eyes, blemishes, redness)\u003c\/li\u003e\n\u003cli\u003eBlend with fingertip, brush, or sponge\u003c\/li\u003e\n\u003cli\u003eBuild coverage as needed; set with powder if desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic Acid – hydrates while smoothing fine lines\u003c\/li\u003e\n\u003cli\u003eShea Butter – softens and nourishes the delicate eye area\u003c\/li\u003e\n\u003cli\u003eNatural Mineral Pigments – buildable, natural-looking coverage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48292410261722,"sku":"227850","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_5d61d61e-9ea6-4385-97f3-e4b4a116b245.png?v=1785756226"},{"product_id":"foundation-with-peptides-05-fair-neutral","title":"Foundation with Peptides, 05 Fair Neutral","description":"\u003cp\u003eA lightweight, buildable foundation that treats skin as well as it covers it. This velvety semi-matte formula blends peptides and pure mineral pigments for smooth, even coverage that visibly softens the look of pores while supporting long-term skin hydration. Comfortable enough for all-day wear, it never feels heavy or cakey. Available in 10 inclusive shades. Vegan, nut-free, dermatologically tested, and naturally certified.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, moisturized skin\u003c\/li\u003e\n\u003cli\u003eDot foundation across face using fingertips, a brush, or sponge\u003c\/li\u003e\n\u003cli\u003eBlend outward in circular motions for a seamless finish\u003c\/li\u003e\n\u003cli\u003eBuild coverage gradually in areas that need it most\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeptides – support skin hydration and long-term nourishment\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid – boosts moisture retention for a plump, dewy finish\u003c\/li\u003e\n\u003cli\u003ePure Mineral Pigments – natural, buildable coverage without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":48292412817626,"sku":"227852","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/files\/rn-image_picker_lib_temp_ff55159a-ab0f-4fb6-b10d-435c3bc81188.png?v=1785753781"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/1689\/1098\/collections\/rn-image_picker_lib_temp_36acdf7c-c476-4559-837b-da1e0b68263e.png?v=1785757207","url":"https:\/\/www.puroorva.com\/de\/collections\/new-formulas.oembed","provider":"ORVÁ","version":"1.0","type":"link"}